ONE BUY. ONE FILIPINO: THE BULAKLAK.COM CORPORATE SOCIAL RESPONSIBILITY PROGRAM

Buy One. One FilipinoBULAKLAK.COM is known to be the first Online Filipino Flower Marketplace in the Philippines that was soft launched this January 12, 2014. As its main concept, BULAKLAK.COM helps to promote the creativity of the Filipino Florist around the world, as well expressing “LOVE” in the most convenient way for those people who are away from their loved ones.

However, this is not only what BULAKLAK.COM was made for. The company thought that integrating “Corporate Social Responsibility” in BULAKLAK.COM business model is a great way for great cause that make such a difference to create a good life for every Filipino. But, what is Corporate Social Responsibility or CSR? Well it is about how a company manages the business process to produce an overall positive impact on society. It is a way of company to make a difference in a simple but yet powerful way.

The founders was inspired the story of Blake Mycoskie on how he started his company TOMS Shoes and “One for One” movement or better known as “Buy One Give One” (BOGO or B1G1) in the United States of America. In 2006, Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he founded TOMS Shoes with the One for One concept. TOMS “One of One” initiative is very simple: with every pair of shoe sells, they donate a pair of shoe to someone in need.

ONE BUY. ONE FILIPINO is BULAKLAK.COM social mission program. With the goal of giving back to the community by supporting Department of Education flagship program Republic Act 8525, also known as the Adopt-A-School Act of 1998. As simple as the school notebook, pencil and ball pen are actually serve as a key for a better education. However not all could afford to buy new notebook, pencil and ball pen every year, especially the students from public schools. Children play a big role in the society and management believe the children are the hope of the nation. The founders said, “As we extend this little help to them, by providing these children with notebooks, pencils and ball pens to write on, we can contribute in making their future brighter. As what Jose Rizal the Philippine National Hero would say, “Ang kabataan ang pag-asa ng bayan” (The young is the hope of the nation). Helping the youth means helping build a better future for not only for them but for the nation.

ONE BUY. ONE FILIPINO concept is for every flower arrangement purchased, BULAKLAK.COM give notebooks, pencils and ball pens to a student in need. In this initiative, the triad of generosity, compassion, and joy is evident from the BULAKLAK.COM partner florists who are given a chance to have more business and promote their floral arrangements in the entire Philippines and global market, customers who wants to express emotions to their loved ones to the students beneficiaries who will receive notebooks, pencils and ball pen for every flower arrangement purchased.

ONE BUY. ONE FILIPINO is a program to slowly create a sustainable solution to help Filipino children finish education and improve economy in the local community through the businesses and jobs created. The goal is one day to provide yearly free basic school supplies to all student in need at the public school. Buying a flower arrangement from BULAKLAK.COM creates happy people—a customer, a partner florist and a Filipino student.

It is never too late for the Filipino youth. Spread the joy today. Extend a helping hand with ONE BUY. ONE FILIPINO.

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